COTT.TV for partners
White-label hotel TV. Your brand in front, our platform behind it.
Build a hotel TV offering with your own identity, without starting the software platform from zero. COTT brings the guest interface, mobile companion and operating tools together; the commercial and technical scope is agreed for your market.
Built for companies serving hotels
Hospitality technology providers
System integrators and distributors
Hotel groups with a portfolio brand
One connected experience across TV and mobile
The guest sees a coherent brand across the room screen and phone. Your team manages properties, content and operations from a central workspace.
COTT demonstration screens. Partner branding and rollout scope are configured by agreement.
Partner and hotel management
What a white-label partnership can cover
- Your identity across the guest TV interface and welcome journey
- Guest information, requests, dining and AI concierge on TV and phone
- Property, room, device and content administration
- Deployment on compatible hospitality TVs or managed set-top boxes
Clear scope before rollout
A partner deployment is a commercial project, not simply a logo change. We agree the target properties, licensed room count, branding, implementation and support responsibilities before launch.
TV channel availability depends on separate rights for each territory and property; a white-label agreement does not transfer COTT channel rights automatically.
TV model and firmware compatibility, PMS interfaces and any custom integrations are checked and scoped for the project.
Pricing follows the agreed room count, markets, deployment and service scope. There is no public one-size-fits-all licence.
A practical path to launch
- 01
Define the partner model and first hotel
- 02
Validate devices, brand and integrations in a pilot
- 03
Agree commercial terms and expand by property
Common questions
Is this the same as adding a hotel logo?
No. Standard hotel branding personalizes a COTT property. White-label delivery creates a partner-branded commercial offering with its own agreed scope and responsibilities.
Can we offer TV channels under our brand?
Potentially, where the relevant distributor and hospitality rights permit it. We confirm the country, property and channel rights separately.
Do we need new televisions?
Not necessarily. The platform can use selected compatible hospitality TVs or managed set-top boxes. We verify the exact device models and firmware for the pilot.
Build the hotel TV offer your market needs.
Tell us your target country, first property and approximate room count. We will discuss the right pilot and commercial model.