Put Your Channelsin Every Hotel Room
Join COTT TV Marketplace and distribute your content to 500+ hotels and 20,000+ rooms across Europe. Reach millions of international guests while they travel — the most engaged TV audience there is.
500+
Hotels Connected
20K+
Active Rooms
1M+
Monthly Guests
Why Content Providers Choose Us
Grow Your Audience Through Hospitality Distribution
The COTT TV Marketplace Channel Partner Program gives television content providers a direct path into the European hospitality market. By partnering with COTT, your channels are distributed to over 500 hotels and 20,000 hotel rooms across Poland, Germany, Czech Republic, Austria, and expanding markets — reaching over one million international travelers every month.
Unlike traditional broadcast distribution that requires complex satellite agreements and licensing negotiations per territory, COTT handles all commercial licensing, DRM compliance, and technical integration on your behalf. Your channel is integrated into our cloud IPTV platform within 48 hours and immediately available to every property in our network. The revenue share model means you earn based on actual hotel subscriptions with full transparency through our real-time analytics dashboard.
We work with news channels, entertainment networks, sports broadcasters, children's programming providers, music channels, documentary networks, and lifestyle content creators. Whether you reach a niche audience or broad international viewership, the hospitality environment delivers highly engaged viewers who watch an average of 3 hours of in-room TV per stay.
The Hospitality TV Opportunity
Hotel guests spend an average of 2.5 hours per day watching in-room TV. Unlike home viewers, they are actively looking for content — making hospitality the most engaged audience for TV channels today.
2.5 hrs
Average Daily TV Viewership
Hotel guests watch 40% more TV than at home, actively seeking entertainment during their stay.
70%
International Guests
Diverse, multilingual audience looking for familiar content from their home countries.
€1.2B
Hospitality TV Market
Growing 12% annually as hotels invest in premium in-room entertainment systems.
85%
Guest Satisfaction Impact
Hotels with quality TV channels report significantly higher guest review scores.
How the Partnership Works
A straightforward process to get your channels into hotels across Europe.
Apply
Submit your application with channel details and content information.
Review & Agree
Our team evaluates fit, discusses terms, and finalizes the partnership agreement.
Integrate
We handle the technical setup — stream ingestion, EPG mapping, and quality testing.
Earn
Your channels go live across our network. Track performance and earn revenue.
Benefits for Content Providers
COTT TV Marketplace gives you everything you need to monetize your content in the hospitality sector — without building the infrastructure yourself.
Guaranteed Premium Placement
Your channels are placed in curated categories optimized for guest discovery. No buried listings.
Revenue Share Model
Earn recurring revenue every time a hotel subscribes to your channel. Transparent reporting.
Zero Distribution Costs
We handle CDN delivery, transcoding, EPG integration, and 24/7 stream monitoring at no cost to you.
Viewership Analytics
Access detailed dashboards showing views per country, per property, peak times, and audience demographics.
Licensing Simplification
We manage hospitality-specific licensing across multiple jurisdictions so you can focus on content.
Partner Performance Metrics
500+
Active Properties
20,000+
Rooms Streaming
15+
Countries Covered
99.9%
Uptime Guarantee
48hrs
Integration Time
€0.50
Min Revenue/Room
COTT TV Marketplace is the fastest-growing hospitality content distribution platform in Europe. Partners see an average 35% year-over-year growth in hospitality viewership.
What We Look For in Channel Partners
We curate our marketplace to ensure every channel adds value for hotel guests. Here's what makes a great fit.
Quality Content
- HD or Full HD broadcast quality
- 24/7 live programming schedule
- Professional production standards
- Regular content updates
Licensing Ready
- Rights for commercial/hospitality use
- Multi-territory licensing capability
- GDPR and EU regulatory compliance
- Clear content ownership
Technical Capability
- Reliable stream source (HLS/RTMP/UDP)
- Electronic Program Guide (EPG) feed
- Channel logos and metadata
- Responsive technical team
Don't meet every requirement? Apply anyway — we work with partners to get channel-ready.
Apply to Become a Channel Partner
Fill out the form below and our content partnerships team will contact you within 2 business days to discuss how we can work together.
Have Questions About the Partner Program?
Our content partnerships team is here to help. Reach out directly for a conversation about how your channels can reach the hospitality market.